|This is the tweet that launched my thoughts for today.|
I think the interesting point about this tweet is that the HHR guys are angry with marketers they see as self-proclaimed evangelists (note his "preaching" comment), and want to see bloggers involved more in the conversation about what is and isn't solid insights about engaging through social media.
I really do believe that bloggers are some of the most powerful influencers in sports. They have leveraged fan passion, and used it as a platform to organize and spur communication. Some of them have become rich from it. Most of them haven't. But I believe that the HHR guys here have a point, that bloggers deserve to have a voice in the "experts" conversation.
Honestly, I've talked with a lot of my marketing colleagues in the industry, and we're seeing the same thing: people who have found that social media is a great way to expand their own personal brand, and then benefit from being the "loudest talker." I'm not seeing it as much in the #sponsorship or #sportsbiz communities, but definitely among the #socialmedia set.
There are, however, a set of folks in the #sportsbiz community that have set themselves out as these loud talkers. Two of which I won't name but they immediately came to mind. I think both of these folks are likely intelligent individuals that just found the volume button through social media and haven't figured out how to control it. I unfollowed one of them and I'm on the verge of unfollowing the other.
I have 300 followers on Twitter ... these folks have many more than I do. But, it's not my goal to make 20,000. I want engaged individuals and brands that are interested in real sponsorship insights and discussions, beyond the chatter.
And I think that's what HHR's point is ... don't just talk, engage in intelligent conversation. Even if it is just 140 characters.